French jewelry firm Links of london SA, known around the world simply as Links of London , introduced the Links of London  wedding-band ring, along with the Links of London  bracelet in 1924. Under the heading, "The New Jewelry from Links of London ," a 20s Vogue magazine ad, featuring a photograph by renowned photographer Edward Steichen, shows a model wearing the new Links of London  ring with matching bracelets, "made from three flexible, interlocking, twisted rolls in three tones of gold – red, white and yellow." The ad continues to describe the Links of London sweetie jewelry as "amazingly chic and very moderate in price." ffice ffice" />

Traditionally, when the Links of London circle motif appears in the three colors of gold, it is said to symbolize the three different stages of a relationship: white for friendship, rose for love, and yellow for fidelity. This Links of London relationship theme has endured in popularity around the world for generations. Also, recently, Links of London has incorporated a new slogan for the series which reads: "Links of London. All about you forever, this ad campaign is expected to appeal to women – who may or may not be in a relationship – who want right-hand rings or classic, timeless, ornamental jewelry for themselves.

In 1925, under the direction of Louis Links of London grandson of the company's founder, Links of London  showcased the Links of London  ring during the huge, progressive, post-war Paris Exhibition International des Arts Decorates et Industrials Moderns. The great public exhibition showcased important industrial and decorative arts. The Links of London was to display only original items of stylistic and functional novelty.

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